Nazgul Nassiyeva’s dedication to improving the lives of children with disabilities in Kazakhstan is a testament to her leadership capabilities and her commitment to making a lasting impact.
Nazgul's journey as a social entrepreneur began with a personal experience that ignited a fire within her. As a mother of a child living with a disability, she intimately understood the challenges faced by parents in finding affordable and high-quality diapers. Motivated by the desire to improve the lives of children like her own, Nazgul embarked on a mission to create a brand that would meet their unique needs.
Partnering with her husband, Nurlan Imataev they delved into the world of diaper development. For nearly a year, they dedicated themselves to studying the technologies, selecting materials, and designing diapers that would provide maximum comfort and absorbency. Their tireless efforts led them to a manufacturing plant in China that shared their commitment to quality and implemented cutting-edge Japanese technology.
The result of their endeavors was the birth of “Tolagai" diapers. Nazgul and Nurlan ensured that the diapers they created offered exceptional absorbency, up to 900 milliliters, ensuring dryness for extended periods. They prioritized the use of biodegradable materials, incorporating a Japanese superabsorbent and an antibacterial coating to prevent odor. Tolagai diapers were designed to be on par with imported counterparts in terms of quality while remaining affordable for families in need.
Nazgul's journey extended beyond product development. She recognized the importance of providing emotional support to parents facing the challenges of raising children living with disabilities. Through a social media platform, she offers guidance and encouragement, drawing from her own experiences as a source of inspiration. She understands that sometimes, a supportive community can make all the difference in overcoming obstacles.
Taking her commitment to another level, Nazgul and a team of specialists are developing a mobile application to connect mothers of children living with disabilities. Through this initiative, she aims to empower women by equipping them with entrepreneurial skills, providing income generation opportunities, and offering training in marketing and finance. Nazgul's vision is to not only provide quality products but also create a network of support and economic empowerment for mothers in similar situations.
Nazgul's husband plays an integral role in supporting their business, as they balance the responsibilities of raising two children and continuing their son's Alikhan’s treatment. Their personal journey has shown them the progress and achievements that can be attained through comprehensive rehabilitation and dedication. Their son has already defied expectations and learned to speak, thanks to the collective efforts of specialists and the support of his family.
In just a few months, Nazgul Nassiyeva's social entrepreneurial venture has already made a significant impact on the lives of children with disabilities in Kazakhstan. Through the creation of the Tolagai brand, she has addressed a critical need and provided comfort and affordability to families. By sharing her personal journey, offering psychological support, and empowering mothers through entrepreneurship, Nazgul has become a beacon of hope and inspiration for those facing similar challenges.
Nazgul Nassiyeva
