In the heart of the vibrant city of Almaty, a young and talented tattoo artist named Saltanat Kuanova is making waves in the world of body art. At just 22 years old, she specializes in tattoos that incorporate traditional Kazakh design elements, combining the ancient symbols of her culture with the modern medium of tattoos.
Stepping into Saltanat's studio, you are greeted by a warm ambiance adorned with soothing colors and a hanging dream catcher. As she prepares her workspace, searching for tattoo templates and setting up the treatment couch, you can sense her dedication and passion for her craft. Today, she awaits the arrival of one of her students, eager to impart her knowledge and skills.
Saltanat's journey into tattoo artistry began as a summer job when she was only 14 years old. Seeking an outlet for her creative talents, she took up henna tattooing and face painting in one of Almaty's parks. It was hard work under the scorching summer sun, but it was the first time she experienced financial independence. It was during this time that her friends introduced her to the world of tattoo art, a realm she had never explored before. Intrigued, she delved into research, immersing herself in the subject. Her passion ignited, but her mother regarded it as a passing interest, unaware of the transformative path it would set Saltanat on.
When Saltanat turned 16, she approached her mother, seeking financial support to enroll in a professional tattoo art course. Despite the substantial cost of the program, her mother, recognizing Saltanat's determination, trusted her judgment and provided the necessary backing. However, her mother also had one condition—Saltanat had to complete her education before fully pursuing a career in tattoo art. Respecting her mother's wishes, Saltanat studied management while simultaneously attending tattoo courses. It was a testament to her commitment and her mother's belief in her potential.
Saltanat's artistic journey took her to the renowned tattoo studio "Zabey" in Almaty, where she honed her skills under the guidance of seasoned artists. Starting with mini tattoos, she gained invaluable practical experience and grew as an artist. After three and a half years, tragedy struck when a fire ravaged her first tattoo shop. Undeterred, she swiftly found a new studio just across the street, determined to continue her artistic endeavors.
Two years ago, Saltanat embarked on a new artistic direction, incorporating Kazakh symbols and ornaments into her tattoo designs. Motivated by her deep love for Kazakh culture and a desire to promote it among the younger generation, Saltanat saw an opportunity to infuse her art with a sense of cultural resurgence. She recognized that traditional Kazakh culture had been suppressed during the Soviet era, with attempts to erase its language and traditions. However, a recent cultural reawakening, fostered by initiatives like the "Qazaq Republic," breathed new life into Kazakh arts, music, and cinema. Saltanat embraced this atmosphere, recommending Kazakh-style tattoos to her clients as a unique and meaningful expression of their heritage.
Yet, Saltanat encountered initial resistance to Kazakh-inspired tattoos. Many associated Kazakh culture with outdated notions, viewing it as something of the past. Saltanat saw a dissonance between the traditional symbols and the modernity of tattoos. However, she persisted, understanding that her art was a bridge between the old and the new, a testament to the enduring spirit of Kazakh culture. Today, she witnesses a shift in perception as more artists embrace Kazakh elements, signaling a new era of cultural appreciation.
As a solo entrepreneur, Saltanat manages her business primarily through Instagram, a popular platform for small businesses in Kazakhstan. Clients reach out to her to make appointments, and she carefully schedules her sessions to provide personalized attention to each client. Her reputation has grown beyond borders, attracting clients from the United States and Europe, many of whom are Kazakhs living abroad. Saltanat dreams of opening a larger studio in the future and participating in international tattoo conventions, expanding her horizons and sharing her artistic vision with the world.
Saltanat Kuanova's journey exemplifies the power of entrepreneurship in reclaiming cultural heritage. Through her tattoos, she weaves a narrative of Kazakh identity, blending the traditional with the contemporary. Saltanat stands as an inspiration to young Kazakhs in Almaty and beyond, encouraging them to embrace their roots, celebrate their heritage, and reimagine their culture in the vibrant tapestry of art and entrepreneurship.
Saltanat Kumanova
