In the city of Almaty, the fashion landscape is undergoing a remarkable transformation led by Andzhila Ten, a visionary young designer. Through her brand, "Andzhidesign," Andzhila is spearheading a fashion revolution that blends traditional Kazakh design influences with the principles of circularity and sustainability. Her journey of cultural resurgence encompasses a deep connection to her roots, a commitment to conscious fashion, and a passion for upcycled creations that breathe new life into traditional aesthetics.
Andzhila's creative path began with a childhood love for the arts. While she initially envisioned herself as a stylist or makeup artist, her destiny took an unexpected turn when she was introduced to the art of sewing by her friend's mother. Guided by this mentor, Andzhila discovered a passion for the craft, and with her first sewing machine as a precious gift, she set out on a transformative journey.
Yet, Andzhila's journey goes beyond her artistic pursuits. It is interwoven with a rich historical tapestry, one that echoes the displacement of Koreans during the USSR. Her great grandfather's harrowing experience during this dark chapter resonates deeply within her. Amidst the hardships endured by the displaced, Andzhila's great grandfather recounted the kindness and support extended by Kazakh people. It is a narrative that is often overlooked, but one that fuels Andzhila's gratitude and inspires her commitment to honor her heritage.
Immersed in Kazakh culture and inspired by the stories shared by her family, Andzhila's designs pay homage to her neighbor, Karlygash. Karlygash became a guide, introducing her to the wonders of Kazakh traditions, including traditional games and the significance of qurt (a dried milk curd), a symbol of sustenance that had once saved her great grandfather from hunger. Through her designs, Andzhila seeks to capture the spirit of Karlygash and the profound cultural symbolism it represents.
Andzhila's journey also intersects with a societal awakening, an "ethno boom" that has emerged in recent years. It marks a significant shift from a time when speaking the Kazakh language was stigmatized, to a resurgence of Kazakh cultural pride and identity. Andzhila celebrates this resurgence, witnessing the adornment of Kazakh jewelry and accessories among the youth and the growing popularity of the Kazakh language even among friends whose first language is Russian. It is a revival that breathes new life into traditions and fosters a sense of collective heritage.
At the heart of Andzhila's creative vision lies her commitment to sustainability and the circular economy. She views upcycling as the future of the fashion industry, drawing inspiration from second-hand and vintage stores that offer a wealth of creative possibilities. The pandemic served as a catalyst, firing her imagination through online platforms like Pinterest, where she discovered the art of upcycled corsets and blazers. Guided by her passion, Andzhila scours platforms like OLX and second-hand stores, sourcing affordable clothing items to transform into unique, upcycled creations. With every stitch, she reduces waste, embraces conscious choices, and redefines the essence of fashion.
Andzhila Ten's journey exemplifies the transformative power of creativity, cultural appreciation, and sustainable fashion. Through her brand, Andzhidesign, she breathes new life into Kazakh heritage, intertwining tradition and innovation. With upcycled creations that honor the past while embracing a more sustainable future, Andzhila inspires others to rediscover their roots and contribute to a vibrant and circular tapestry of cultural revival.
Andzhila Ten
