Zhansaya Pak and Gulim Alzhanova, both friends from university, embarked on a remarkable journey that intertwines their ethnic heritage, pride in their nomadic past, and a deep connection to the cultural roots of Kazakhstan. Together, they founded the brand "Kuae bol" and embarked on a mission to design and create tubeteikas, the traditional Kazakh caps, in the vibrant city of Almaty.
Their story began when Gulim, after completing her degree in biology, delved into various creative pursuits such as embroidery, photography, and makeup. During one of her captivating photoshoots, Gulim found herself in need of an assistant. Zhansaya, having recently left her position at the university where she had worked for eight years, seized the opportunity to collaborate with her friend. This serendipitous encounter marked the inception of their creative partnership.
Driven by their shared passion for their cultural heritage, Zhansaya and Gulim sought to expand their creative horizons. They eagerly enrolled in fashion design and sewing courses, embracing the opportunity to learn new skills and express their artistic vision. Through their journey, they discovered a remarkable talent for crafting tubeteikas, the iconic caps that hold profound significance in the traditional Kazakh wardrobe.
For Zhansaya, the tubeteika symbolizes more than just a fashion accessory. It represents a profound connection to their ethnic heritage and a source of immense pride in their nomadic roots. It is a tangible embodiment of the rich cultural legacy passed down through generations of Kazakh people. Zhansaya and Gulim recognized the power of this traditional headwear in reclaiming their cultural identity and preserving the customs and traditions of their ancestors.
The name "Kuae bol" holds a significant meaning for the brand, reflecting their commitment to their vision. It derives from a traditional Kazakh song that celebrates the mesmerizing beauty of nature and the majestic mountains that grace the landscape of Almaty. Translated as "witness," the name embodies their heartfelt desire to awaken people's senses to the extraordinary natural wonders that often go unnoticed amidst the hustle and bustle of daily routines and the challenges of modern life. Through their artistic creations, Zhansaya and Gulim strive to serve as witnesses to the breathtaking beauty that surrounds them, inviting others to pause, appreciate, and reconnect with the splendor of their surroundings.
Their creative journey goes beyond fashion and craftsmanship and is a deliberate effort to reclaim and revitalize Kazakh cultural heritage. The tubeteika, with its intricate patterns and designs, serves as a vessel for cultural resurgence, reminding people of the enduring traditions, customs, and values that have shaped the Kazakh identity throughout history. It is a symbol of resilience, pride, and a deep-rooted connection to the nomadic spirit that runs through the veins of the Kazakh people.
With every stitch, Zhansaya and Gulim weave together the threads of their ethnic heritage, pride in their nomadic past, and a profound respect for the natural beauty that surrounds them. "Kuae bol" is more than just a brand; it is a testament to the power of entrepreneurship in fostering decolonization, preserving cultural identity, and igniting a sense of belonging and reverence for one's roots. Through their artistry, Zhansaya and Gulim aim to inspire others to embrace their own cultural heritage and embark on a journey of self-discovery, reconnecting with the timeless traditions that have shaped them. Together, they stand as ambassadors of their culture, ensuring that the legacy of their nomadic ancestors lives on, thriving and evolving in the modern world.