Kuralay Yesmurzayeva's entrepreneurial journey in the beauty industry showcases the power of determination, feminist solidarity, and the spirit of a trailblazing woman. As the founder of the renowned brand "My Epil," Kuralay has not only revolutionized the concept of sugar waxing but also paved the way for aspiring entrepreneurs, particularly women, in Kazakhstan.
Kuralay's venture began during her maternity leave in 2010 when she recognized an opportunity to combine her love for caring for her newborn with her passion for a new job. What started as a small sugar waxing studio called "Sweet Epil" soon transformed into a modern research and production enterprise known as the "My Epil" brand. Kuralay's dedication and hard work led to the brand's success, with participation in prestigious beauty industry exhibitions and a reputation for excellence.
However, Kuralay's entrepreneurial expedition didn't stop at the success of her brand. She had a bigger vision - to empower and uplift other women in the beauty industry. This led to the establishment of the "Academy of Sugaring", a training center aimed at providing comprehensive courses and master classes to aspiring professionals, especially women. Kuralay became a mentor and role model for countless women who wanted to enter the beauty industry and start their own businesses. She nurtured a sense of feminist solidarity by sharing her knowledge, expertise, and empowering them to pursue their entrepreneurial dreams.
Through her Academy, Kuralay traveled to various cities in Kazakhstan and other former-Soviet countries, conducting master classes and sharing her unique techniques. She also developed online lessons that reached international audiences, further expanding her impact and promoting the concept of feminist solidarity on a global scale. Kuralay's approach went beyond business training – she created a supportive environment where women could connect, collaborate, and learn from each other, forming a powerful circle of sisters in the industry.
In addition to her role as an educator and mentor, Kuralay ventured into the distribution of professional depilation products for beauty salons, which further fueled her ambition to create her own brand. The "My Epil" products gained popularity not only within Kazakhstan but also found success in neighboring countries like Kyrgyzstan, Uzbekistan, and Russia. Kuralay's determination to provide high-quality products while supporting her fellow women entrepreneurs exemplifies the essence of feminist solidarity and the strength that can be derived from uplifting and empowering one another.
Despite the challenges she faced along the way, Kuralay's commitment to quality, combined with her support for other women in the industry, enabled her to overcome obstacles and thrive as a successful entrepreneur.
Kuralay Yesmurzayeva's journey not only exemplifies the potential of women entrepreneurs in Kazakhstan but also highlights the transformative power of feminist solidarity. Through her leadership, mentorship, and dedication, Kuralay has created a ripple effect of empowerment, opening doors for other women to succeed in the beauty industry. Kuralay's story is a testament to the strength and resilience of women in Kazakhstan, and a powerful reminder of what can be achieved when women unite, support one another, and shatter the glass ceiling together.