NURCE - The Nazarbayev University’s Research Centre for Entrepreneurship

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Shumaila Yousafzai

Associate Professor • Graduate School of Business, The autonomous organization of education Nazarbayev University
Shumaila is an internationally established academic in the field of Entrepreneurship. Her research on the relationship between the socio-economic focus of entrepreneurial pathways and empowering the disadvantaged, with a particular focus on the influence of gender upon women’s entrepreneurship, has an important engagement and impact agenda. Her expert status is recognized through ten edited volumes (with Edward Elgar, Taylor & Francis and Routledge), 80+ publications, 5000+ citations, 22 h-index and as the associate editor, editorial board member and reviewer of leading journals and funding bodies. Shumaila has broad experiences in applied and policy-related research on entrepreneurship in several international contexts. Shumaila received her Masters degree from Coventry University, UK in 2001 and PhD from Cardiff University, UK in 2005. Since then, she has successfully supervised 20+ PhD and Post-doc scholars.
EDITED BOOKS & JOURNAL SPECIAL ISSUES
1. Yousafzai, S., Sheikh, S., Coogan, T., Ng, W. (Forthcoming). “Research Handbook on Disability and Entrepreneurship”, Eds. Edward Elgar Publishing.

2. Yousafzai, S., Henry, C., Boddington, M., and Sheikh, S. (In Press). “Research Handbook of Women’s Entrepreneurship and Value Creation”, Eds. Edward Elgar Publishing. ISBN: 978-1-789901368

3. Swartz, E., Scheepers, C., Yousafzai, S., and Lindgreen, A. (Forthcoming). Technological Leapfrogging and Innovation in Africa: Digital Transformation and Opportunity for the Next Growth Continent”, Eds. Edward Elgar Publishing.

4. Yousafzai, S., Fayolle, A., Saeed, S., Henry, S., Lindgreen, A. (Eds.) (2021). “Understanding Women’s Entrepreneurship in a Gendered Context: Influence and Restraints”, Routledge.

5. Yousafzai, S., Fayolle, A., Saeed, S., Henry, C., and Lindgreen, A. (2019). Special Issue on “The contextual embeddedness of women’s entrepreneurship: towards a more informed research agenda”. Entrepreneurship and Regional Development. doi.org/10.1080/08985626.2018.1551786

6. Yousafzai, S., Fayolle, A., Lindgreen, A., Henry, C, Saeed, S., and Sheikh, S. (Eds.) (2018). “Women Entrepreneurship and the Myth of Underperformance: A New Look at Women’s Entrepreneurship Research”, Edward Elgar Publishing. ISBN: 978 1 78643 449 4

7. Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., and Fayolle, A. (Eds.) (2018). “Women's Entrepreneurship: Going beyond the Gender-Neutral Approach”, Routledge. ISBN: 978-1-4724-8356-0

8. Lindgreen, A., Vallaster, C., Moan, F., Yousafzai, S., and Florencio, B. P. (Eds.) (2018). Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation, Routledge. ISBN: 978-1472483591

9. Lindgreen, A., Vallaster, C., Yousafzai, S. and Hirsch, B. (Eds.) (2018). Measuring and Controlling Sustainability: Spanning Theory and Practice, Routledge. ISBN: 9781138224636
JOURNAL PAPERS
10. Raza, A., Saeed, S., Yousafzai, S., Shahid, M., and Muffatto, M. (2020). Institutional adversity, external knowledge sources, and new ventures' innovation: An institutional polycentrism theory perspective, Industrial Marketing Management. ABS 3*.

11. Veludo de Oliveira, T., Alhaidari, S., Yani de Soriano, M., and Yousafzai, S. (2019). Estratégias de marketing-O que explica a doação para caridade. Anuário de Pesquisa GVPesquisa.

12. Yousafzai, S., Fayolle, A., Saeed, S., Henry, C., and Lindgreen, A. (2019). The Contextual embededdness of women’s entrepreneurship: towards a more informed research agenda. Entrepreneurship and Regional Development Journal. ABS 3*, 31 (3-4), p. 166-177.

13. Raza, A., Saeed, S., Yousafzai, S., Shahid, M., and Muffatto, M. (2020). Institutional adversity, external knowledge sources, and new ventures' innovation: An institutional polycentrism theory perspective, Industrial Marketing Management. ABS 3*.

14. Veludo de Oliveira, T., Alhaidari, S., Yani de Soriano, M., and Yousafzai, S. (2019). Estratégias de marketing-O que explica a doação para caridade. Anuário de Pesquisa GVPesquisa.

15. Yousafzai, S., Fayolle, A., Saeed, S., Henry, C., and Lindgreen, A. (2019). The Contextual embededdness of women’s entrepreneurship: towards a more informed research agenda. Entrepreneurship and Regional Development Journal. ABS 3*, 31 (3-4), p. 166-177.

17. Alhidari, I., Veludo-de-Oliveira, T., Yousafzai, S., and Yani-de-Soriano, M. (2018). Modeling the Effect of Multidimensional Trust on Individual Monetary Donations to Charitable Organizations. Nonprofit and Voluntary Sector Quarterly, January. (ABS 3*; Impact Factor = 1.852)

18. Veludo de Oliveira, T., Ibrahim Alhaidari, and Yani-de-Soriano, M., Yousafzai, S. (2017). Comparing the Explanatory and Predictive Power of Intention-Based Theories of Personal Monetary Donation to Charitable Organizations. Voluntas: The International Journal of Nonprofit and Voluntary Organizations (Impact Factor = 1.238)

19. Sánchez, R., Martínez López, F. J., García Ordaz, M., Sánchez-Franco, M. J. & Yousafzai, S. Y. (2017). Adoption of Online Social Networks to Communicate with Financial Institutions, Journal of Promotion Management (23:2).

20. Yousafzai, S., Saeed, S., and Mufatto, M. (2015). Institutional theory and contextual embeddedness of women’s entrepreneurial leadership: evidence from 92 Countries. Journal of Small Business Management, 53(3). (ABS 3*)

21. Saeed, S., Yousafzai, S., De Luca, L., and Paladino, A. (2015). Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management, 47(May), 121-133. (ABS 3*)

22. Saeed, S., Yousafzai, S. and Egelen, A. (2014). On cultural and macroeconomic contingencies of the entrepreneurial orientation-performance relationship: A meta-analysis. Entrepreneurship Theory & Practice, 38(2), 255-290. DOI: 10.1111/etap.12097 (ABS 4*)

23. Borrero, J. D., Yousafzai, S., Javed, M., and Page, K. (2015). Expressive Participation in Internet Social Movements: Testing the Moderating Effect of Technology Readiness and Sex on Student SNS Use. Computers in Human Behavior, 30(1), 39-49. (ABS 3*)

24. Saeed, S. Yousafzai, S., Yani-de-Soriano, M., and Mufatto, M. (2015). The Role of Perceived University Support in the Formation of Entrepreneurial Intention. J of Small Business Management. (ABS 3*)

25. Borrero, J. D., Yousafzai, S., Javed, M., and Page, K. (2014). Perceived value of social networking sites (SNS) in student’s expressive participation in social movements. J of Research in Interactive Marketing, 8(1), 56-78.

26. Saaed, S., Muffatto, M. and Yousafzai, S. (2014). Exploring inter-generational influence on entrepreneurial intention: the mediating role of desirability and feasibility. Int’l J of Entrepreneurship and Innovation Management, 18(2/3), 134-153

27. Saaed, S., Muffatto, M. and Yousafzai, S. (2014). A multi-level study on entrepreneurship education among university students. Entrepreneurship Research J. 4(3), 297-321.

28. Mohd Dali, N., Yousafzai, S. and Abdul Hamid, H. (2015). Credit cards preferences of Islamic and conventional credit card. J of Islamic Marketing, 6(1), 72-94.

29. Yousafzai, S., Hussain, Z., and Griffiths, M. (2013). Social responsibility in online videogaming: What should the videogame industry do? Addiction Research & Theory.

30. Yani-de-Soriano, M., Javed, U. and Yousafzai, S. (2012). Can an industry be socially responsible if its products harm consumers? The case of online gambling, Journal of Business Ethics. 110(4), 481-497.

31. Yousafzai, S. (2012). Literature Review of Theoretical Models of Internet Banking Adoption at Individual Level, Journal of Financial Services Marketing, 17(3), 215-226.

32. Yousafzai, S. And Yani-de-Soriano, M. (2012). Understanding the main customer-specific factors underpinning Internet banking adoption, Int’l J of Bank Marketing 30(1), 60 – 81.

33. Moqbel, A., Yani-de-Soriano, M. and Yousafzai, S. (2010). Mobile Commerce use among UK Mobile Users: An Experimental Approach based on Proposed Mobile network Utilization Framework, International Journal of Technology Diffusion 1(2) April-June, 1-30.

34. Yousafzai, S., Foxall, G., and Pallister, J. (2010). Explaining internet banking behaviour: TRA, TPB, or TAM? Journal of Applied Social Psychology, 40(5).

35. Yousafzai, S., Pallister, J. and Foxall, G. (2009). Multi-Dimensional Role of Trust in Internet Banking Adoption, Service Industries Journal, 29(5).

36. Yousafzai, S., Foxall, G., and Pallister, J. (2007). Technology Acceptance: A Meta-Analysis of the TAM- Part 1, Journal of Modelling in Management, 2(3), Issue 3, 251-280.

37. Yousafzai, S., Foxall, G., and Pallister, J. (2007). Technology Acceptance: A Meta-Analysis of the TAM- Part 2, Journal of Modelling in Management, 2(3), 281-304.

38. Yousafzai, S., Pallister, J. and Foxall, G. (2005). E-Banking-A Matter of Trust: Trust-Building Strategies for Electronic Banking, Psychology & Marketing, 22(2), 181-201. (ABS 3*)

39. Yousafzai, S., Pallister, J. and Foxall, G. (2003). A Proposed Model of e- Trust for Electronic Banking, Technovation, 23(11), 847-860. (ABS 3*)
BOOK CHAPTERS
36. Makizadeh, V., Yousafzai, S., Jamshid. (in press). Iranian Women Entrepreneurs: Creating Household Value through Entrepreneurship in “Research Handbook of Women’s Entrepreneurship and Value Creation”, Eds. Yousafzai, S., Henry, C., Boddington, M., and Sheikh, S. (Forthcoming). Eds. Edward Elgar Publishing.

37. Saeed, S., Yousafzai, S., Yani-deSoriano, M., and Muffatto, M. (2018). The role of perceived university support in the formation of students’ entrepreneurial intentions in “Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation”, Eds., Lindgreen, A., Vallaster, C., Moan, F., Yousafzai, S., and Florencio, B. P. Routledge. ISBN: 978-1472483591

38. Sheikh, S., Yousafzai, S., Sist, F., Akdeniz, A., and Saeed, S. (2018). Value creation through women entrepreneurship in “Women Entrepreneurship and the Myth of Underperformance: A New Look at Women’s Entrepreneurship Research”, Eds. Yousafzai, S., Fayolle, A., Lindgreen, A., Henry, C, Saeed, S., and Sheikh, S. Edward Elgar Publishing. ISBN: 978 1 78643 449 4

39. Sheikh, S., Sist, F., Akdeniz, A. and Yousafzai, S. (2018). Developing an understanding of entrepreneurship intertwined with motherhood: A career narrative of British Mumpreneurs in “Women's Entrepreneurship: Going beyond the Gender-Neutral Approach”, Eds. Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., and Fayolle, A. Routledge. ISBN: 978-1-4724-8356-0

40. Sheikh, S., Akdeniz, A., Sist, F., Yousafzai, S., and Saeed, S. (2018). Discovery and creation of opportunities by female entrepreneurs in the Welsh and Turkish entrepreneurial ecosystem: A social capital perspective, in “Women's Entrepreneurship: Going beyond the Gender-Neutral Approach”, Eds. Yousafzai, S., Lindgreen, A., Saeed, S., Henry, C., and Fayolle, A. Taylor & Francis Publishing. ISBN: 978-1-4724-8356-0

41. Sheikh, S. and Yousafzai, S. (2018). Public Value Creation through the Lens of Women’s Entrepreneurship, in “Public Value – A Researc Anthology”, Eds. Lindgreen, A., Kitchener, M., Brewer, J., Moore, M., Meynhardt, T. and Koenig-Lewis, N. Routledge. ISBN: 978-1138059665

42. The Global WEP Research Team (2017). Women’s entrepreneurship policy: a 13 nation cross-country study. In “Entrepreneurial ecosystems and growth of women’s entrepreneurship: A comparative analysis”, Eds. Manolova, T., Brush, C., Edelman, L., Robb, A. & Welter, F. Edward Elgar. ISBN: 978 1 78536 461 7

43. Foxall, G.R., Yani-de-Soriano, M., Yousafzai, S. and Javed, U. (2012). The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In Wells, V.K. and Foxall, G.R. (Eds.) Handbook of Developments in Consumer Behaviour. Edward Elgar.

44. Yousafzai, S. (2011). ‘Internet banking Adaptation Behavior’. Invited chapter in Zheng Yan (Ed.). Encyclopedia of Cyber Behavior. IGI Global: Hershey, PA.

Contact Details

shumaila.yousafzai@nu.edu.kz
+7 777 555 66 99
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