About the Event:

Regional Cohort Overview
Almaty: The Energy of a Megacity and Practical Depth

As the country’s business and creative hub, Almaty set a dynamic and intensive pace for the training. The cohort was characterized by high engagement, active discussions, and a strong demand for practical solutions. Entrepreneurs were focused on finding concrete ways to integrate sustainable development values into real business processes.

In the Almaty cohort, particular emphasis was placed on practical ESG tools and their application to marketing, branding, and product development. Participants explored how Abai’s philosophy can serve as a foundation for building trust, strengthening reputation, and creating long-term competitive advantages in a major urban market.

Key Results:

Key Results and Observations
• Increased interest in integrating ESG approaches into marketing and product strategies;
• Recognition of Abai’s philosophy as a source of values-based brand positioning;
• Greater willingness among entrepreneurs to reconsider their business models in light of their social and environmental impact;
• Growing demand for further development of competencies in sustainable entrepreneurship.

Feedback of Participants:

Tolgynai Salimkyzy: “This training was more than just learning for me — it reminded me of who we are at our core. We often look abroad for business models, while the wisdom of how to build a business with soul and care for people and society has always been part of our culture, our land, and Abai’s words. We simply lost sight of it in the rush of everyday life. Now I will approach both my business and my life differently — with inner grounding and with heart.”

Nurken Aubakir: “To be honest, I could not imagine how Abai’s philosophy could be connected to modern business. But after three days of training, I began to see my purpose more clearly and understood what I want and what I need to strive for. Every day was filled with practical work, discussions, and a genuine exchange of experience. I met wonderful people. Thank you!”

Photos of the Event: