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Tolyq Adam:
Advanced Training in Sustainable Entrepreneurship
Advanced Training in Sustainable Entrepreneurship
A Master Training program that reads Abai's philosophy of the whole human being into the everyday decisions of running a business — reason, will, and heart, held together.
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Reason (Aqyl)strategic and entrepreneurial thinking, knowledge, innovation, and the ability to make informed decisions; -
Will (Qairat)the ability to take action, demonstrate initiative, overcome challenges, and remain resilient in conditions of uncertainty. -
Heart (Jurek)leadership based on empathy, ethics, respect, and social responsibility;
Training Organizers
About Tolyq Adam
Tolyq Adam is an entrepreneurship training program developed by the Nazarbayev University Research Centre for Entrepreneurship (NURCE). Inspired by the philosophy of Abai Kunanbay, the program looks beyond profit and asks a bigger question: How can entrepreneurs build businesses that are responsible, resilient, and made to last?
At the heart of the program is Abai’s idea of the whole human being — bringing together Aqyl (reason), Qairat (will), and Zhurek (heart). In business, this means making thoughtful decisions, having the determination to act, and taking responsibility for how those decisions affect others.
At the heart of the program is Abai’s idea of the whole human being — bringing together Aqyl (reason), Qairat (will), and Zhurek (heart). In business, this means making thoughtful decisions, having the determination to act, and taking responsibility for how those decisions affect others.
Business education built on Abai's idea of the whole person.
Participants explore how ESG, ethical leadership, sustainability, and responsible entrepreneurship become practical parts of running a business — connecting modern principles with ideas already rooted in Qazaq philosophy and culture.
Rather than lectures, the training runs on business simulations, team challenges, and personal reflection.
Rather than lectures, the training runs on business simulations, team challenges, and personal reflection.
To strengthen entrepreneurs and small businesses by building a culture of ethical leadership, conscious decision-making, and long-term value creation.
To help entrepreneurs build businesses that can endure — combining business knowledge with responsibility, sustainability, and purpose.
Socially responsible, value-driven businesses, where sustainability is part of everyday thinking rather than a reporting requirement.
The program is designed to be accessible, including for women entrepreneurs, young founders, and entrepreneurs with disabilities. It's for — small and medium-sized business owners, social entrepreneurs, aspiring entrepreneurs, and representatives of socially vulnerable groups, including entrepreneurs with disabilities.
Reach & outcomes
Growing across Kazakhstan
Trainings were held in: Astana, Almaty, Abai Region (Semey), Aktobe, Karaganda, East Kazakhstan (Katon-Karagai) reaching the following outcomes:
10+
Training sessions delivered,
2025–2026
2025–2026
530+
Entrepreneurs completed the program
6+
Regions of Qazaqstan
2
Kazakh-language streams delivered
45
Entrepreneurs featured in the "Tolyk Adam" book
49
Entrepreneurs with disabilities took part
Voices: what participants took with them:
Trust and support
Today, Abai’s philosophy has ceased to be school theory for me. Thanks to the in-depth and practical approach of the experts - Aigerim Tarbagatayeva, Zhanar Kulzhanova, Alua Nurbay, and Shakhzada Shogelbayeva - I saw it as a clear guide to ethical, conscious, and sustainable business. I am leaving the training with concrete steps that I am ready to implement starting tomorrow.
Asel Bazarbayeva
Training Participant from Astana
This training was more than just learning for me — it reminded me of who we are at our core. We often look abroad for business models, while the wisdom of how to build a business with soul and care for people and society has always been part of our culture, our land, and Abai’s words. We simply lost sight of it in the rush of everyday life. Now I will approach both my business and my life differently.
Tolgynai Salimkyzy
Training Participant from Almaty
The program gave me a feeling of returning to my roots. Working with Abai’s philosophy, I realized how important it is to build a business with heart, care for people, and concern for the future. Here, we were not only taught practical tools, but also given a space for genuine exchange of experience and friendship.
Karakhat Turdina
Training Participant from Abai Region
All Highlights of Trainings
As part of the program, 565 entrepreneurs from different regions of Kazakhstan, representing various business sectors, successfully completed the training.
Recent Highlights of Trainings
Recent Highlights of Trainings
Training Materials: The workbook, in three languages.
The workbook contains key Master Training exercises, methodological guidelines, practical assignments, quotations and ideas from Abai’s philosophical heritage, questions for personal reflection, space for participants’ own thoughts and insights, as well as homework and exercises for independent work.